AAK sustainability report 2018

20 Valued product information for our customers The minimum requirement for product information is usually stipulated by legislation and stated in the standard contracts used in our business. Require- ments for further information depend on the type of delivery. For example, they vary according to whether the product is standard or highly refined, and whether an ingredient or a final consumer product. AAK’s product information sheets sometimes have different names in different countries, but in general, three types of information are available: Product Information Sheet/Product Specification specifies the physical and chemical properties of the products and is often part of a contract. Material Safety Data Sheet relates to safety issues, often concerning transport. This is a legal require- ment for chemicals, but not for food. However, most customers demand this information. Quality & Product Safety Sheet contains additional information related to the product such as allergens, GMOs, residues, country of origin, raw materials and additives, typical fatty acid composition, etc. For some products, a Certificate of Analysis accom- panies the delivery. The certificate is produced by the relevant AAK laboratory and confirms compli- ance with agreed product specifications. In interaction with customers, knowledge sharing is of great importance. AAK is focused on customer co-development where one important part is to run trials at our Customer Innovation Centers. This is done in order to offer the best possible solution Sharing knowledge with our customers Henning Villadsen, Business Development Director at AAK, about Insight: When was the magazine started? It was launched three and a half years ago with the first issue published in 2015. What purpose does it have and who is it for? The magazine helps customers and investors to learn more about AAK. It tells our unique stories from a variety of interesting perspectives, which in turn highlights our global capabilities with real-life examples of how we have created customer value. What has been done to revitalize the magazine? We are embracing digital formats to create a more emotionally engaging experience, for example adding video-embedded features to bring our online version to life. In addition, we are also bringing the end consumer’s voice more clearly to the forefront, to show how our solutions deliver results to the very end of the value chain. Why should you read it? Insight is essential reading for those who want to learn how AAK can make a difference to their business, and who need to stay updated with the latest movements within the food and beverages market. Look out for upcoming editions that focus on the commercial advan- tages of our co-development approach. Insight for the customer. Both the AAK ACADEMY ™ and our customer magazine Insight are useful tools for sharing knowledge and to give the latest information available.