AAK Annual Report 2020

AAK Annual Report 2020 34 Making better careers happen A main objective for AAK during 2020 was to become a truly purpose-driven company. Throughout the year, we carried out an internal, inclusive, co-development process to uncover and define our company purpose, and in October we proudly launched Making Better Happen™ to the AAK organization. This was followed by a set of updated company values, defined as our Better Behaviors, and updated leadership principles: leading self, leading teams and leading business. These elements combined are fundamental for AAK in making better careers happen. Responding to the pandemic During the challenges that the pandemic has cre- ated, we have focused on keeping our people safe, connected and engaged. We have managed the situation by implementing strict hygiene protocols and increased safety measures, by giving employees the possibility to work from home, and through clear and frequent communication, making sure everyone is properly and continuously informed. Our employees have also come up with a lot of creative initiatives to maintain our strong relationships within the company. There have been virtual coffee talks, lunch and learn sessions, team quizzes, and even a virtual family day. We have also run an internal video series called #ApartTogether, in order to maintain the very important feeling of belonging, the feeling that we’re still united although currently separated. “AAK is recognized by a workforce that is healthy, truly engaged and creates value for our business and stakeholders. Our leadership is characterized by leading self, leading teams and leading business. We live our Better Behaviors and Better Leadership principles, supporting AAK’s purpose and strategy.”