AAK Annual Report 2020

AAK Annual Report 2020 10 A vision that drives better customer value AAK solves challenges and creates opportunities with lasting value through tailored plant-based oil solutions. Through our unique co-development approach, we support our customers’ needs and help realize their goals. To achieve this, we have set our standards high. After 150 years in the business, we have the know- ledge and capabilities to make a positive impact to our customers’ business, to the industries we serve, to our employees and stakeholders – and to the future of our planet. Our vision Our vision is to be the industry’s first choice for plant-based oil solutions. This goal is made possible by the elements that form the foundation of our approach: The first choice for plant-based oil solutions We have deep knowledge about plant-based oils and we know it isn’t only about developing better products; it is about creating better solutions. This is made possible through a unique multi-oil/multi-process approach and personalized services that include everything from consul- tation and customization to technical support and a faster time-to-market. We aspire to be the first choice for businesses looking for innovative, cost-effective and sustainable plant- based oil solutions. This ambition also applies to our other stakeholders, such as employees, partners, suppliers, and shareholders. We achieve this through our competitiveness, our consistently high-quality standards, and our innovation.