AAK Annual Report 2020

AAK 9 Annual Report 2020 Another key insight that came out of our internal pro- cesses was that we’re very good at getting things done. Our way of doing business is designed and geared to make things happen. This is a tremendous source of pride for our organization. Our purpose brings together these two simple ideas: Doing better + Making happen. Combining them into the reason why we exist: Making Better Happen. We sincerely believe that this purpose will never run out of potential. It drives our love of continuous improvement. It commits us to always take steps in a better direction. It retains and attracts talented people who want to be part of a company that makes a real difference. It connects with customers, investors and NGOs on a more strategic level. And it motivates us to take a look at the good things we do and make them even better. Making Better Happen for our customers For our customers, our purpose is about enabling them to be successful in a better way. We choose to do this in close collaboration with them, and this is reflected in our commitment to be The Co-Develop- ment Company. Customer Co-Development starts with our desire to understand what better means for each customer. It continues in our many Customer Innovation Centers around the world where concepts are tested and refined in real-life conditions, greatly accelerating development times. It progresses through production, where the agility and flexibility designed into AAK’s operation means we can support our customers as they go-to-market, by starting small and expanding fast, or by customizing to meet local requirements. Another hugely important aspect that increasingly is top-of-mind is how our ingredients can help improve our customers’ sustainability profile – through better sourcing of raw materials, better operations to reduce the environmental footprint, and better solutions that can offer the sustainability credentials that consumers increasingly demand. In short, AAK is committed to Making Better Happen – from plant to brand.