AAK Annual Report 2019

8 A vision that drives customer value AAK solves challenges and creates opportunities with lasting value through tailored vegetable oils and fats solutions. Through our unique co-development approach, customers can depend upon us to support their needs and help realize their goals. The first choice for value-adding vegetable oil solutions We aspire to be the first choice for businesses looking for innovative, cost-effective and sustainable vegetable oil solutions. Just as importantly, this ambition applies to all other stakeholders, such as our employees, partners, suppliers, and shareholders. We achieve this through our competitiveness, our consistently high-quality standards, and our innovation. We know vegetable oils better than anyone else. This isn’t only about developing superior products; it is about creating superior solutions. This is made possible through a unique multi-oil/multi-process approach and personalized services that encompass everything from consultation and customization to technical support and a faster time-to-market. We succeed when we add real value to a customer’s process and business. We go above and beyond to create opportunities and solve challenges through our unique co-development approach and our in-depth understanding of customer needs. This enables customers to explore and leverage every opportunity from idea generation to launch, generating results that last for years. To achieve this, we have set our standards as high as possible. After more than 140 years, we have the expertise and capabilities to make a positive impact to our customers’ business, to the industries we serve, to our employees and stakeholders – and to the future of our planet. Our vision Our vision is to be the industry’s first choice for value-adding vegetable oil solutions. This goal is made possible by the attributes that form the foundation of our approach: