AAK Annual Report 2018
16 Special Nutrition as a formula for growth Since diversifying the Special Nutrition portfolio two years ago, AAK now creates tailor-made solutions for a broader range of segments. Karel Stoschek, President Special Nutrition, outlines how the seg- ment is showing significant growth, with plans in place to expand into new markets. What does Special Nutrition involve? AAK provides tailor-made speciality lipids solutions for Infant, Medical and Senior Nutrition. Our broad product range helps to improve nutritional intake and health for people of all ages, worldwide. Why is Special Nutrition a focus area for AAK? AAK has a very strong position within Infant Nutrition globally. Two years ago, we decided to broaden our scope, as we saw Senior and Medical Nutrition as areas where our expertise could generate new business opportunities. We now have a broad and balanced portfolio for nutrition applications. What are the trends driving this market? The global megatrends of health, trust, sustainability, premiumization, and personalization are all important drivers for our Special Nutrition segments. How do you help customers understand and tap into these trends? AAK’s co-development approach enables us to work very closely with our customers to create new products and solutions together. An important part of this involves close analysis and ideation around these trends and other market demands. We bring deep insight into these areas on a global scale, which customers find invalu- able, especially in the vital early stages of the process. How has Special Nutrition performed over 2018? We have continued to grow faster than the market during 2018. What new products and solutions have been developed during this time? AAK is unlike other providers in that all our products are tailor-made to meet specific customer needs; this forms an important aspect to our unique co-development approach. Our Customer Innovation team has been extremely successful in developing new products for customers worldwide within each of our sub-segment. Additionally, we are also now recognized as a global leader in controlling contaminants in Special Nutrition products. What are the growth opportunities for AAK within this market? These are very exciting times. At AAK, we are exploring new avenues where we can support customers in a wider range of nutrition segments, for example Adult Nutrition and Sports Nutrition. There is also a demand within Infant Nutrition for speciality products, such as organic, allergic or premium. The Chinese market for Infant Nutrition continues to show great growth potential. How does AAK intend to help shape the future of Special Nutrition? We are at the forefront of nutrition development and are constantly working to create new ingredients that will help customers to break into new markets with new concepts or improve their existing products. The clinical data we amass during this process will also help us to be more competitive in the development of ever more innovative solutions. Karel Stoschek President Special Nutrition Innovation Go to Market Operational Excellence Special Focus Areas People AAK Way of Selling Customer Co-Development Sourcing Excellence Cost Effective & Flexible World Class Delivery Special Nutrition Dairy+ INNOBO - Products
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