AAK Annual Report 2018

12 12 A business model focused on collaboration, value and growth Our industry has changed tremendously since AAK first started helping customers to improve and accelerate product development. Consequently, our business model has also evolved to ensure AAK con- tinues to deliver ever more effective solutions that drive sustainable growth. Today, our core business is to provide value-adding vegetable oil solutions to the food, confectionery and cosmetics industries. Customers worldwide rely on our expertise, experience and innovation to deliver lasting business value in markets shaped by shifting consumer trends. While this inevitably creates challenges to overcome, it also gives way to exciting new ideas and potential. We continuously refine our business model to ensure customers can leverage these developments and turn them into growth opportunities. This model is built around the following key attributes: