AAK Annual Report 2017

The AAK Way Our company program The AAK Way was launched in -DQXDU\ $IWHU D ¿UVW YHU\ H[FLWLQJ \HDU ZLWK WKH implementation of the program we have seen important achievements across the globe within many functions. This has created a very strong foundation going into 2018 where the focus on execution will continue and where maximizing the outcome of initiatives will be key. The AAK Way, which will guide us through 2019, is based on VL[ VWUDWHJLF FRUQHUVWRQHV Speciality and semi-speciality products. Customer co-development. Sustainable growth. Global reach aligned with high-growth markets and segments. Strong local presence. Multi-oil and multi-process. The key focus for The AAK Way is to enable AAK to continue to deliver strong organic growth. This will be achieved by IRFXVLQJ RQ ¿YH SULRULW\ DUHDV ± *R WR 0DUNHW 2SHUDWLRQDO Excellence, Special Focus Areas, Innovation, and People. Go to Market Being the Co-Development Company we create lasting value for our customers through value-adding vegetable oils and fats solutions. Our go-to-market approach is to partner with our customers all the way – from identifying their needs, through creating the right solutions for them, to the actual sales. Our way of selling and our unique customer co-development approach are business tools we want to strengthen even further over the next years. Operational Excellence In accordance with our brand promise and to manage the ever-increasing competition in the market, it is important that we have operational excellence all the way from sourcing our raw materials in a cost-competitive and responsible way, via a cost-effective production to delivering on time and in quality. Special Focus Areas AAK’s core business is to develop and supply vegetable oils DQG IDWV VROXWLRQV WR VROYH FXVWRPHU VSHFL¿F QHHGV DFURVV industries such as bakery, chocolate and confectionery, cosmetics, and infant nutrition. To further strengthen our RUJDQLF JURZWK ZH KDYH LGHQWL¿HG VRPH VSHFLDO IRFXV DUHDV ZKLFK ZH EHOLHYH KROG VLJQL¿FDQW SRWHQWLDO IRU IXWXUH JURZWK Innovation Innovation is crucial to drive future organic growth and to build an even stronger AAK for the mid and the long term. This is decisive for being the preferred supplier and for securing that our solutions add strong value to our customers. When it comes to innovation capabilities we want to be in a league of our own for developing new ideas, subsequently executing with a sense of urgency leading to full commercialization. People We want AAK to be a great place to work, a place where we set a high standard for performance, where everybody is highly engaged, with potential for personal development and where strong leaders both support and challenge all colleagues in an organization to last. We also continuously prepare our workforce for the ever-changing future. 7KH $$. :D\ VHUYHV VHYHUDO LPSRUWDQW SXUSRVHV 7R OLYH XS WR RXU YLVLRQ WR EH WKH ¿UVW FKRLFH IRU YDOXH adding vegetable oil solutions. To reach our management ambition of improving, on DYHUDJH RXU RSHUDWLQJ SUR¿W E\ SHUFHQW SHU \HDU DQG supporting a good and consistent earnings per share improvement. To build a stronger AAK for the short, mid and long term. One year after launch the program is developing according to plan. We look forward to the continuous execution of The AAK Way in order to create even more value for all of our customers and other stakeholders. 7 Innovation Go to Market Operational Excellence Special Focus Areas People AAK Way of Selling Customer Co-Development Sourcing Excellence Cost Effective & Flexible World Class Delivery Special Nutrition Dairy+ INNOBO - Products