AAK Annual Report 2017

AAK’s vision ³7KH ¿UVW FKRLFH IRU YDOXH DGGLQJ YHJHWDEOH RLO VROXWLRQV´ 2XU YLVLRQ FRQVLVWV RI WKUHH LPSRUWDQW SDUWV First choice 7KH ¿UVW FKRLFH IRU RXU VWDNHKROGHUV FXVWRPHUV HPSOR\HHV VXSSOLHUV DQG VKDUHKROGHUV We aspire to be our customers’ preferred choice which requires us to be competitive, to have consistent quality standards, and to be an innovative supplier. First choice is also about time. We aim to have a fast time to market of new, value-adding solutions. Value-adding solutions We sell complete solutions, not just products. Our value-adding solutions are based on our expert knowledge of customer needs and developed through our unique co-development approach. $ YDOXH DGGLQJ VROXWLRQ LV QRW MXVW D ¿QDO SURGXFW EXW DOVR D FRPSOH[ EXQGOH RI VHUYLFHV VXFK DV FXVWRPL]DWLRQ problem-solving, market advice, delivery systems, technical support and whatever else is required to meet our customers’ needs. Vegetable oils Our business is built around the world of vegetable oils. We offer a wide range of products and services related to vegetable oils. Our unique multi-oil and multi-process approach gives us a wide variety of possibilities and allows us to provide customized solutions. 6